McDonald’s Mixes Sweet and Savory to Win Over Diners

Starting January 27, McDonald’s is rolling out new menu items to lure in more customers. Some locations will offer a hot honey sauce for a limited time as part of a broader strategy to add protein-rich options.

New Additions to the Menu

The company is introducing several new sandwiches and wraps, including:

• Hot Honey Sausage Egg Biscuit (17 grams of protein)
• Bacon Hot Honey McCrispy Sandwich
• Hot Honey McCrispy Sandwich
• Hot Honey Snack Wrap with a dip cup

Strategic Moves

This isn’t the first time McDonald’s has revived old favorites and leveraged technology to retain customers. They’ve also focused on offering value for money, prompting competitors to respond with discounts and special deals.

Competitive Response

In September, McDonald’s reintroduced its Extra Value Meals, providing savings on breakfast, lunch, and dinner. Competitors quickly followed suit, especially with breakfast discounts.

Industry Pressure

Experts note that the restaurant industry is under pressure to deliver the best deals. McDonald’s aims to keep prices low while offering tasty and filling meals to retain loyal customers and attract new ones.