Meet Rufus: Amazon's New Shopping Helper in Europe

Ever wished you had a friend to help you shop? Amazon’s new AI buddy, Rufus, is here to assist! Launching in Europe, this chatbot is ready to answer your questions about products. It’s like having a personal shopping assistant right on your phone. But remember, Rufus is still learning, so it might not always get things right.

The rollout starts today in Germany, France, Italy, and Spain, with the UK already on board. It might take a few weeks for everyone to get it, though. To start chatting with Rufus, look for the icon at the bottom right of your Amazon app. You can ask about anything, from whether those running shoes are durable to if a jacket is machine-washable. Rufus was trained on Amazon’s entire product catalog and customer reviews. It’s not perfect, but it’s a cool start! The company wants your feedback, so don’t forget to rate your interactions.

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