Meghan Markle's Big Brand Switch: What's the Deal?

Meghan Markle has made a big change to her lifestyle brand. She used to call it American Riviera Orchard, but now it's called "As Ever". This new name is a nod to her old blog, "The Tig". Markle shared this news on Instagram. She said "As Ever" is like an extension of her old blog. She didn't say when the new brand will start selling things. But, she did mention that people can sign up for updates on the website. Markle's new brand will sell a lot of different things. She said it will have the same stuff as before, like fruit preserves. But, it might also have other things like soaps, shampoos, gardening tools, jewelry, furniture, kitchenware, wallpaper, yoga gear, sauces, coffee, alcoholic beverages, and stationary. It could even sell streaming content, films, TV series, newsletters, and books. It's not clear if "As Ever" will make these things itself or buy them from other companies.

Markle started her lifestyle blog "The Tig" in 2014. She talked about fashion, interviewed celebrities, and shared stories from her life. She closed the blog in 2017, just before she got engaged to Prince Harry. Markle became famous as an actress. She was in movies like "Get Him to the Greek" and "Horrible Bosses". She also starred in the TV show "Suits". She and Harry got married in 2018 and had a son, Prince Archie, in 2019. In 2020, Markle and Harry left their royal duties. They said they wanted to step down because of mistreatment by the British media and racism within the Royal Family. Since then, they've started their own production company, Archewell. They've also signed big deals with Netflix and Spotify. Markle's new brand is coming out just before her Netflix show "With Love, Meghan" starts on March 4. She called Netflix a "partner in my business". This makes people wonder if the show will be connected to her new brand in some way. It's interesting to think about why Markle changed the name of her brand. Maybe she wants to start fresh and move on from her past. Or maybe she wants to connect her new brand to her old blog. Either way, it's clear that she has big plans for "As Ever".

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