Meghan Markle's Rushed Rebrand: A Lesson in Patience

Former royal Meghan Markle has been busy creating a new life in the US since stepping back from her royal duties with Prince Harry in 2020. Part of her new journey included launching a lifestyle brand called American Riviera Orchard. She hinted at this on Instagram back in March 2024, surprising fans. However, an expert believes she might have been too eager.

"Anyone knows you don’t launch a social media account and then do nothing, " said royal expert Richard Eden on the Daily Mail's show Palace Confidential. Meghan announced her brand early, before it was truly ready. Her Instagram account has been quiet, leaving followers waiting for more. Launching a new brand takes time, and Meghan might have faced setbacks like patent issues. But delaying the big reveal might benefit her in the long run. It's all about patience, Eden suggests. Meghan and Harry's purchase of a vacation home in Portugal shows they're not in a rush for income. Their new brand might still take another year to fully launch.

Actions