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Meghan Markle's Struggling Lifestyle Brand: A Tale of High Hopes and Hard Hires

Friday, September 6, 2024
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When Meghan Markle unveiled her lifestyle brand American Riviera Orchard, hopes were high that it would be the next big thing. But six months later, the launch has been delayed while the Duchess struggles to find a suitable CEO. Questions abound: Is this just growing pains for any new venture? Or are there deeper issues at play here? The fact that nearly 20 employees have quit suggests all may not be well behind the scenes. Humorously, one could say Markle and Prince Harry make tough bosses - they're demanding perfectionists! But is that really a recipe for retaining top talent over time? Food for thought. To break this down: - The brand started by sending jam to celebrities - Then came dog biscuits and teasers of rosé wine - Investors seem to be courted, but no deals announced yet - The name pays homage to the Santa Barbara area they call home However, details are still scarce on the full product line and launch plans. Questions remain about leadership, marketing budget, and how much revenue they hope to generate. It's important to consider other perspectives too: - Perhaps Markle is being overly cautious in her rollout - Or maybe she's waiting for just the right CEO before expanding Ultimately, only time will tell if American Riviera Orchard can live up to the hype. For now, it seems the Duchess has her work cut out for her as she navigates the challenging world world of entrepreneurship.

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