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Meghan Markle's Struggling Lifestyle Brand: A Tale of High Hopes and Hard Hires
Friday, September 6, 2024
To break this down:
- The brand started by sending jam to celebrities
- Then came dog biscuits and teasers of rosé wine
- Investors seem to be courted, but no deals announced yet
- The name pays homage to the Santa Barbara area they call home
However, details are still scarce on the full product line and launch plans. Questions remain about leadership, marketing budget, and how much revenue they hope to generate.
It's important to consider other perspectives too:
- Perhaps Markle is being overly cautious in her rollout
- Or maybe she's waiting for just the right CEO before expanding
Ultimately, only time will tell if American Riviera Orchard can live up to the hype. For now, it seems the Duchess has her work cut out for her as she navigates the challenging world world of entrepreneurship.
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