Meghan’s Brand Faces a U. S. Slide

In early 2026, data shows that Americans’ favorability toward Meghan Markle has slipped, and visits to her online shop, As Ever, have followed suit. The Duchess of Sussex launched the e‑store in 2025 after her Netflix series With Love, Meghan premiered, offering items such as jam, honey and wine. Though official sales numbers are missing, analysts have turned to web traffic statistics to gauge the business’s health.

YouGov America Survey (Jan‑Mar 2026)

• 29 % liked Meghan
• 27 % disliked her
  Net approval: +2 points (down from +15 in the previous quarter; a 13‑point drop over six months)

Similarweb Traffic (U.S.)

• December 2025: ~108,000 visits
• April 2026: ~61,500 visits
  Note: Total traffic edged up in January despite the overall decline.

The overlap between the dip in popularity and the decline in U.S. site traffic is striking, but it does not prove causation. Seasonal shopping patterns—such as a Christmas surge in December—could explain some of the fluctuations. Still, if the trend keeps going, Meghan’s team may need to rethink their marketing and possibly expand beyond the U.S., where the brand currently ships.