Meghan's New Bookmark: A Look into Her Growing Brand

Meghan Markle is making waves again in 2026, this time with a new addition to her As ever brand. She has introduced a limited-edition leather bookmark, which she designed herself. This bookmark is part of a new product set called "Moment to Unwind."

The Bookmark

Design: Made from sustainable leather with the words "Fell asleep here" written in Meghan’s handwriting.
Price: $18
Sales: Sold out within 10 minutes of its launch.
Size: 2.75 by 1.5 inches
Made in the U.K.

Personal Connection

The bookmark's U.K. origin is notable because Meghan and Prince Harry used to live in the U.K. before stepping back from their royal duties in 2020. They now reside in Montecito, California, with their two children, Prince Archie and Princess Lilibet.

As ever Brand

Started in 2025 as a line of shelf-stable food items.
Expanded to include: wine, candles, and other products that have sold out quickly.
Calligraphy Love: The bookmark showcases Meghan’s love for calligraphy, a skill she once practiced professionally.
Brand Logo: Featured on the bookmark, described by Meghan as a personal symbol.

Moment to Unwind Set

Price: $64
Includes:
The bookmark
Peppermint tea
Sage honey with honeycomb
Purpose: A quiet-luxury offering to help people start the new year on a relaxed note.

Promotional Images

Bookmark Placement: Shown in a copy of "The Boy, the Mole, the Fox and the Horse" by Charlie Mackesy.
Tone: Fits the reflective tone Meghan has been sharing on social media.

Meghan's Recent Activities

End of 2025: Made big changes, including:
Global PR chief departure
Rebranding their philanthropic organization
Netflix Special: Released a holiday special, but no news yet about a third season of her series, "With Love, Meghan."
Focus: Shifting more towards her brand and its products.

Brand Vision

March 2025: Meghan discussed her vision for As ever and her efforts to grow the brand.
Success: It appears she is succeeding in her endeavors.