Meghan’s New Path: How She Is Taking Her Brand Home

Netflix and Meghan Markle have decided to part ways, ending their partnership with the As ever lifestyle brand. The brand began in 2025 as a line of home goods, offering items like jams, honey, tea, wine, candles and chocolate. Its first products sold out in less than an hour after launch, showing strong demand but also high prices. Meghan’s goal has always been to make everyday moments feel special. She started As ever with that idea, and Netflix helped launch it in 2025 alongside her show “With Love, Meghan. ” The series featured friends visiting her home to share cooking, gardening and hosting tips.

After two seasons of the show and a holiday special, Netflix announced it would not renew its contract in July 2025. Both sides said the split was mutual, allowing Meghan to grow the brand independently. Social media reactions were mixed. Some fans praised her independence, while others criticized Netflix for dropping the brand after a show that did not continue. A few commentators suggested the partnership ended because sales were slow in the U. S. Meghan remains optimistic. She thanked fans for their support and hinted at future plans to expand internationally. The brand’s next steps will be driven entirely by her vision.

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