Meta's push into the metaverse is costing a fortune, but is it worth it? The company's Reality Labs division lost a staggering $4. 4 billion in the third quarter alone. That's a lot of money, but it's not all bad news. The division also brought in $470 million in sales, which is more than expected. So, while Meta is spending big, it's also making some money.

The Reality Labs team is behind Meta's VR headsets and smart glasses. These include the popular Quest headsets and the new Ray-Ban AI glasses. The glasses, which cost $799, have been a surprise hit. They even helped boost sales for EssilorLuxottica, the company that makes Ray-Ban and Oakley glasses. This is good news for Meta, as it shows that people are interested in its products.

But Meta's metaverse plans have been costly. Since late 2020, the company has lost over $70 billion. That's a lot of money, and it's not clear when or if Meta will make it back. Some investors are wondering if Meta is changing its strategy. For example, Vishal Shah, who was leading metaverse projects, is now working on AI. This could mean Meta is shifting its focus.

Meta's bet on the metaverse is risky. It's spending a lot of money, but it's also making some progress. Only time will tell if this gamble will pay off. For now, Meta is pushing forward, hoping that its investments will lead to big rewards in the future.


# **Meta's Metaverse Push: A Costly Gamble?**

Meta's **Reality Labs** division is burning through cash, but is the metaverse dream worth the investment?

## **The Cost of the Metaverse**

- **$4.4 billion** lost in Q3 2023 alone.
- **$470 million** in sales—better than expected.
- **$70+ billion** in losses since late 2020.

## **Products Driving Interest**

- **VR Headsets**: Popular **Quest** series.
- **Smart Glasses**: **Ray-Ban AI glasses** ($799) a surprise hit.
- **Boost for EssilorLuxottica**: Ray-Ban and Oakley sales up.

## **Shifting Strategy?**

- **Vishal Shah**, former metaverse lead, now focused on **AI**.
- Investors questioning long-term metaverse commitment.

## **The Big Question**

Will Meta's **risky bet** pay off, or is the metaverse a **costly experiment**?



Meta's Big Bet on the Metaverse: Is It Paying Off?

The Cost of the Metaverse

Products Driving Interest

Shifting Strategy?

The Big Question

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