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Morning Raves: A New Way to Party Without the Booze

Seoul, South KoreaSaturday, January 3, 2026
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Seoul's Morning Coffee Club

In Seoul, a new trend is sweeping the party scene. Instead of late-night clubbing, people are gathering early in the morning to dance and have fun without alcohol. This might sound unusual, but it's quickly becoming a hit.

Park Jihyun, one of the attendees, even ran to the party in her running clothes and shoes. She says it's a fantastic way to meet new people and enjoy a good time.

The Seoul Morning Coffee Club started these morning raves, dubbed Coffee Raves, in May. For about $14, participants can dance to music while sipping on coffee or matcha. The founder, Park Jae-hyun, notes that everyone looks happy and excited, even without alcohol.

A Global Phenomenon

This concept isn't new. Cities like New York and London have been hosting sober raves for years. However, the trend is now spreading to more places, including coffee shops and bakeries. Younger generations, particularly Gen Z and Millennials, are embracing these events. They prefer them for their focus on health, wellness, and community.

Paris Bakery Raves

In France, DJ Alexis Duvivier started a bakery rave in Paris. Inspired by his love for French bakeries and music, his first event was a success. Now, other DJs like Bob Sinclair and Peggy Gou are also hosting raves in bakeries.

The Rise of Sober Socializing

The trend is growing as people seek new ways to socialize and have fun without alcohol. In South Korea, where mental health issues are prevalent, these events provide a way to relax and connect with others. Park Jihyun says it helps people feel more comfortable and less self-conscious.

London's Coffee Shop Raves

In London, DJs Manpal Bhullar and Vishal Kamle started sober raves in coffee shops. They argue that London's nightlife has become too commercial and expensive. Many young people are going out less often due to financial pressures and safety concerns.

Toronto's Coffee Party

In Toronto, Matthew Campoli co-founded The Coffee Party, which hosts sober raves. He believes people are looking for genuine connections after the pandemic. Franklin Vaz, an attendee, met his girlfriend at one of these events. They bonded over their love for running and clean lifestyles.

A Fresh, Healthy, and Inclusive Way to Party

These morning raves are revolutionizing the party scene. They offer a fresh, healthy, and inclusive way to have fun and connect with others.

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