MSNBC's Big Change: What's Next for MS NOW?

MSNBC is making a significant shift. The network is rebranding to MS NOW, reflecting its new independence from NBCUniversal and its partnership with Versant. The name MS NOW stands for "My Source for News, Opinion and the World."

A Fresh Start

The network's president, Rebecca Kutler, announced the change, set to take effect Saturday, Nov. 15. The rebranding has been in the works for months, aiming to position MS NOW as a fresh, innovative news source.

What Stays the Same?

• Availability: MS NOW will remain on cable and streaming platforms at the same channel numbers.
• Schedule: Show times will not change.
• Mission: The network reassures its audience that its core mission remains unchanged.

Independence and Expansion

MS NOW is now independent, no longer tied to NBC News. This move signifies a new future under Versant, with a focus on breaking news and opinion journalism.

Growth and Hiring

• New Talent: MS NOW has hired over three dozen journalists from outlets like CNN, Bloomberg, Politico, and The Washington Post.
• New Bureau: The network has established its own Washington Bureau.
• Global Reach: A partnership with Sky News enhances international reporting.

A New Identity

The rebranding extends beyond the name:

• New Logo: MS NOW will not use the rainbow "peacock" logo of NBC News.
• Bold Design: The new logo features a waving banner with two red strips, aligning with the network's fresh identity.