Music Giants Join Forces to Amplify Indian Stories Worldwide

Universal Music Group (UMG) has made a significant stride in India by acquiring a substantial stake in Excel Entertainment, a leading film and music production company. This high-value deal underscores UMG's ambition to expand within India's rapidly growing entertainment sector.

Excel Entertainment: A Powerhouse in Indian Media

Excel Entertainment is renowned for producing acclaimed movies and TV series, including hits like "Gully Boy" and "Mirzapur." With UMG's backing, the company aims to amplify its global reach. UMG will support Excel in distributing its music and storytelling worldwide.

A Strategic Partnership Beyond Finances

This collaboration transcends financial investment, focusing on creativity and global expansion. Vishal Ramchandani, CEO of Excel Entertainment, emphasizes that this partnership will enable Indian stories to resonate on an international scale. Adam Granite, UMG's Executive Vice President, echoes this sentiment, highlighting the potential for growth in India's thriving music market.

India's Entertainment Market: A Goldmine of Opportunities

India boasts over 375 million online content consumers and 650 million smartphone users, presenting an enormous audience for music and film. UMG aims to capitalize on this burgeoning market by deepening its presence.

Collaborative Future Projects

The deal grants UMG influence over Excel's future productions, fostering joint ventures in music and film. This synergy could lead to groundbreaking soundtracks and global recognition for Indian artists.

Both companies are optimistic about this new chapter, anticipating innovative opportunities. Fans can look forward to exciting developments from Excel and UMG in the near future.