NBA and Cosm Team Up to Bring Games to Fans in a Whole New Way

The NBA is joining forces with Cosm, an innovative company transforming how fans experience sports. Their extended partnership will bring live NBA games to Cosm's state-of-the-art domes, offering an immersive viewing experience like never before.

Cosm's Immersive Domed Experience

Cosm's domes are essentially IMAX theaters for sports, featuring massive 87-foot-diameter LED screens that bring the game to life. The NBA was Cosm's first major partner, and their collaboration is set to continue until at least 2030.

A Unique Way to Enjoy the Game

Jeb Terry, Cosm's president, explains that their goal is to provide fans with more ways to enjoy the game. Whether your team is playing away or you can't secure good seats, Cosm's domes offer an unparalleled experience. The NBA supports this vision, aligning with their mission to make basketball accessible to everyone.

Exclusive NBA Content and Production

Under this partnership, Cosm will broadcast live NBA games at their venues for the next five years. They will also send their own production team to cover major events, including the All-Star Weekend, playoffs, and NBA Finals.

Teddy Kaplan, the NBA's vice president, believes Cosm is a perfect fit for their fans. He notes that NBA audiences are young, tech-savvy, and always seeking new ways to watch the game.

Expanding Across the U.S.

Cosm is rapidly growing, with existing domes in Inglewood and Dallas, and upcoming locations in Detroit, Cleveland, and Atlanta. This expansion places them in five NBA cities, with plans for further growth. The aim is to bring fans closer to the action, no matter where they are.

A Win-Win for Fans and the NBA

Kaplan highlights that most fans will never attend an NBA game in person. However, with Cosm, they can enjoy a courtside view without breaking the bank. This partnership is a win-win for both the NBA and Cosm, enhancing the way fans experience the game.