NBA's Social Media Boom: How Teams Like Brooklyn Nets Are Winning Fans Online
A $76 Billion Boom
The NBA is thriving with a new $76 billion media deal, but local coverage remains a significant challenge. Many fans rely on local broadcasts, yet Main Street Sports Group's payment issues are causing disruptions.
Social Media Superstars
The Brooklyn Nets are leading the charge in social media, particularly on TikTok. They boast more likes than the Lakers and Warriors combined. The Nets are collaborating with ScorePlay, a startup aimed at enhancing teams' online presence. ScorePlay is backed by heavyweights like Giannis Antetokounmpo, Alex Morgan, and Kevin Durant.
ScorePlay's Rapid Growth
- $13 million raised
- Seven NBA teams currently partnered
- Goal: Partner with a third of the league by the end of the season
This growth is fueled by the increasing demand for team-captured content on social media.
NBA's Social Media Strategy
The NBA's social media efforts are paying off. Brooklyn Nets VP Charlie Widdoes notes they are capturing more content than ever. NBA commissioner Adam Silver emphasizes the importance of social media for the league's growth.
The Struggle of Regional Sports Networks
Despite the social media boom, regional sports networks are struggling. FanDuel Sports Network missed payments to several NBA teams, affecting local broadcasts. The NBA is now preparing to take over production and distribution for these teams.
A Balancing Act
This situation highlights the NBA's reliance on both traditional and new media. While social media is growing, the league must also address the issues with regional sports networks.
