Nebraska's '1890' Collective: A Shift in the Game

A Shift in Control

The Nebraska '1890' collective, a group that helped college athletes secure payments for their name, image, and likeness (NIL), is shutting down. The University of Nebraska will now manage these operations in-house.

This change highlights a broader trend in college sports: schools are taking more control over NIL deals.

Why the Change?

The '1890' collective was one of the first groups to help athletes monetize their NIL rights. However, the university now aims to streamline the process and manage deals directly.

Pros and Cons

• Supporters believe this move will bring more transparency and fairness.
• Critics worry athletes may receive less personalized support.

The university has assured that athletes will still benefit from these changes.

A Growing Trend

More schools are setting up their own NIL programs to:

• Attract top talent
• Keep athletes satisfied

The Legacy of '1890'

The '1890' collective played a pioneering role in the early days of NIL. Now, the university is stepping in to take over these operations.

This shift could reshape how athletes are paid in the future.