Netflix Ends Deal With Meghan’s Lifestyle Line

Netflix has announced the end of its partnership with Meghan Markle’s As Ever lifestyle brand, just months after signing a multi‑year deal with the former royal couple. The move follows the brand’s modest debut and the lukewarm reception of Markle’s show, With Love, Meghan, which failed to break into Netflix’s top 300 titles.

Key Points

• Brand Launch
  As Ever debuted in August 2025 alongside Netflix’s Consumer Products arm, offering fruit spreads and honey tied to Markle’s show.

• Show Performance
  The first season of With Love, Meghan received poor reviews and did not rank among the platform’s top 300 shows.

• Contract Dynamics
  In 2020, Markle and Prince Harry secured a $100‑million contract. By August 2025, reports indicated a renewal for a significantly smaller sum.

• Meghan’s Perspective
  Markle expressed enthusiasm about extending the collaboration, praising Netflix and her production team.

• Brand’s Future
  As Ever will operate independently, with plans for future projects outside Netflix’s ecosystem.

• Netflix’s Take
  The company highlighted Meghan’s passion for enhancing everyday moments and expressed pride in supporting her vision. Netflix will continue to celebrate Markle’s future successes.

Strategic Shift

• Netflix: Refocusing content and product lines, moving away from lifestyle brand partnerships.
• Meghan Markle: Steering As Ever independently, free to shape its direction without a major streaming platform’s backing.