New F1 Style Reveal: A Glimpse Inside Williams and New Era’s 2026 Look

The Australian Grand Prix is almost here, but fans still have a reason to cheer during the off‑season. In London, Williams Racing teamed up with New Era to launch their 2026 team kit at the stylish venue One Marylebone. The event drew big‑name drivers, team principal James Vowles, and a crowd of creatives who love cars, fashion, and music.

A Historic Stage

• Venue: One Marylebone – a historic church turned event space
• Ambience:
• Huge portraits of Carlos Sainz and Alex Albon
• DJ spinning tracks
• A Williams car suspended from the ceiling
• Walls adorned with replicas of team garages and live racing data screens

The setting made visitors feel as if they were inside a moving museum.

The Kit: More Than Gear

• Design: Created by New Era for men and women
• Headwear: Snapbacks, bucket hats, all‑size options
• Special Feature: Fan‑chosen livery displayed at the Silverstone test, tying into Williams’ “Creating the Culture of Speed” campaign
• Interactive Station: Guests printed custom designs on Williams × New Era t‑shirts; the line stretched through the evening

Voices from the Track

The Takeaway

The evening proved that motorsport and fashion can mix well, generating excitement for fans even before the races start. The launch of the 2026 kit at One Marylebone showcased how a team can celebrate its heritage while embracing contemporary style.