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New Hampshire Restaurants Adapt to Dry January

New Hampshire, USAFriday, January 24, 2025

Dry January is becoming a big deal, with nearly one-third of Americans planning to skip or cut back on alcohol. New Hampshire restaurants are taking note and finding ways to adapt. The New Hampshire Liquor Commission has even jumped in, calling January "Mocktail Month. " Seventy businesses are offering non-alcoholic drinks, with recipes to turn them into cocktails.

Ryan McCabe and Sarah Maillet, owners of 815 Cocktails & Provisions in Manchester, see a sales dip in January but think it's more due to the post-holiday season than Dry January specifically. Jeff Abellard, owner of Bistro 603 in Nashua, agrees, saying February is even slower. Steven Clutter, of The Chophouse and The Crown Tavern in Manchester, has noticed a growing demand for mocktails. Dan Haggerty, of Stash Box and Industry East in Manchester, says mocktail sales are up this month. Interestingly, about half of his guests ask to add liquor to their mocktails, turning it into a "Damp January" instead.

cocktails provisions new hampshire liquor commission manchester dan haggerty steven clutter jeff abellard sarah maillet ryan mccabe january

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