New Jersey’s World Cup Boost: Small Shops Get a Global Spotlight

Governor Mikie Sherrill is pushing hard to make sure New Jersey shines during the 2026 FIFA World Cup. At a press gathering in Hackensack on May 26, she revealed the Welcome World Rewards Program—a partnership with the New York‑New Jersey Host Committee aimed at drawing tourists into small downtowns across northern New Jersey.

How It Works

• Digital App: Visitors earn points by checking in at participating spots or attending state‑sponsored events.
• Rewards: Points can be exchanged for World Cup gear, special fan experiences, and even match tickets.
• Launch Date: June 1, a couple of weeks before the first game at MetLife Stadium.
• Games & Activities: Fans can play games and interact with fun activities tied to each check‑in.

Governor Sherrill’s Vision

While the World Cup is a global spectacle, Sherrill emphasizes that the event should also benefit New Jersey residents. She says showing off the state’s charm to millions of fans will create excitement and opportunities for local entrepreneurs. The Welcome World Rewards Program is her way of turning the tournament into a win‑win for both soccer fans and everyday New Jersey businesses.