New Leaders at Billboard: A Fresh Take on Music Journalism
Leila Cobo and Jason Lipshutz Named Co-Chief Content Officers
Billboard has just announced significant changes at the top. Leila Cobo and Jason Lipshutz are now co-chief content officers, overseeing all editorial content for the renowned music business magazine.
New Leadership Roles
- Leila Cobo: A prominent figure in Latin music, Cobo has been with Billboard for an extensive period and brings deep industry expertise.
- Jason Lipshutz: Specializing in pop and rock music, Lipshutz has been with the magazine for over a decade, covering major artists.
Together, they will lead the newsroom and all live events, including Women in Music and Latin Music Week, reporting directly to Mike Van, the CEO of Billboard.
Industry Praise
Jay Penske, chairman and CEO of Penske Media Corp, expressed enthusiasm about the promotion:
"Cobo and Lipshutz are incredibly talented and deserve this promotion. They bring immense passion and creativity to their work."
Expanded Responsibilities
- Leila Cobo will continue leading Latin music coverage while also adding country music to her portfolio.
- Jason Lipshutz will focus on pop music and take on additional responsibilities for rock, hip-hop, and dance.
This marks a significant shift from the previous editorial leadership under Hannah Karp.
Background and Achievements
- Leila Cobo: Originally from Colombia, Cobo is a former Fulbright scholar. She has authored two novels and biographies of notable Latin artists. Joining Billboard in 2001, she has played a pivotal role in elevating Latin music in the U.S.
- Jason Lipshutz: Began his career as an intern in 2008 and has since covered major artists like Taylor Swift and U2. He is also set to release a book about Linkin Park in 2024.
Looking Ahead
Both Cobo and Lipshutz are eager to embrace their new roles, aiming to expand Billboard's content and events. They are committed to highlighting the global music landscape and amplifying diverse voices.
