New Partner for Outdoor Storyteller

Steven Rinella, the creator of the outdoor brand MeatEater, has joined forces with agency UTA.
Rinella launched MeatEater in 1999, and the brand has since expanded into:

• Videos
• Podcasts
• Books & Audiobooks
• Live Shows

What UTA Brings

UTAs partnership will help grow MeatEater across:

• Television
• Streaming services
• Live tours

The brand’s newest season will debut this fall on multiple platforms, including a prominent YouTube channel that boasts 1.8 million subscribers and several free streaming services.

Upcoming Expansion

• New channels across different media
• An additional live tour in the near future

Steven Rinella’s Storytelling

Rinella is celebrated for his engaging narratives on:

• Hunting
• Fishing
• Conservation

He also hosts a top‑ranking podcast that ranks among Apple’s best sports podcasts. In addition, MeatEater publishes books and audiobooks—such as a guide for parents to bring kids outdoors—and runs several other podcasts covering outdoor culture and true crime.

The Bigger Picture

UTAs move comes as MeatEater continues to expand its audience of outdoor enthusiasts, offering fresh ways for fans to engage with the brand’s content.