New York Hosts Sports & Entertainment Talks with Jalen Brunson
Opening Date: July 16
Location: New York City
Variety is unveiling a state‑of‑the‑art interview studio that will bring together the visionaries shaping sports and entertainment. Over six conversations, guests will explore storytelling techniques, fan engagement strategies, and the cultural ripple effects of sports.
Featured Conversation
Jalen Brunson – New York Knicks star and 2026 NBA champion
Co‑host: Kristin Lemkau, CEO of J.P. Morgan Wealth Management
Brunson will discuss the importance of financial literacy for athletes and his role in mentoring young players as part of JPMorgan Chase’s Athlete Council.
Other Notable Guests
- Jay Williams – ESPN host
- Russell Wilson – Super Bowl champion
- Jimmie Johnson – NASCAR legend
- Kristyn Cook – State Farm marketing chief
- Carolyn Braff – PepsiCo sports entertainment VP
Each will share unique industry perspectives.
Special Segment
Dani Cushion – Chief Marketing Officer, Teads
Topic: The evolving ways fans consume sports and the new brand‑audience connection opportunities.
Vision Statement
Variety’s co‑president and publisher, Dea Lawrence, emphasized that the studio is a collaborative space where athletes, creators, executives, and storytellers can exchange ideas. She noted that sports and entertainment are becoming increasingly intertwined, continuing to shape culture profoundly.
The New York Backdrop
The studio’s vibrant NYC setting underscores the dynamic blend of sports, entertainment, and streaming. It promises lively discussions that probe the future of fan experience, narrative innovation, and cultural influence.
