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News Sites Are Letting AI Write Stories

New York, USASaturday, October 25, 2025
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Business Insider is venturing into new territory by allowing AI to write news stories. Here's how it works:

  • AI Drafts the Story: The AI generates the first version of the article.
  • Human Editors Review: Humans then check and edit the content to ensure accuracy and fairness.
  • Testing Phase: Business Insider is currently testing this approach but hasn't published any AI-written stories yet.

AI in News: Not a New Concept

Business Insider isn't the first to explore AI in journalism:

  • Fortune Magazine: Uses AI for writing, with human editors refining the content. Their AI tool is called Fortune Intelligence.
  • Bloomberg: Implements AI-generated summaries at the beginning of articles to provide quick insights.

Axel Springer's AI Push

The parent company of Business Insider, Axel Springer, is actively encouraging AI integration. Mathias Döpfner, the CEO, has directed all employees to incorporate AI into their workflows.

At Business Insider:

  • Writers Can Use AI Tools: These tools assist with writing, research, and fact-checking.
  • Human Oversight Remains Crucial: Editors ensure the final product is accurate and fair.

The Future of AI in News

While some may worry about AI replacing human journalists, it's important to note that humans are still deeply involved in the process. AI serves as a tool to enhance efficiency, but the final responsibility for quality and fairness lies with human editors.

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