Nike's shares got a big boost recently, jumping over 10% after hours. This happened even though the company reported some of its worst results in years. Investors seem hopeful that Nike's new plans might finally start working.

The company's CEO, Elliott Hill, came back from retirement to lead Nike. He talked about new strategies, like focusing more on sports products. He mentioned that Nike's running shoes are doing better, with sales up by a good amount. This is important because other brands have been taking market share from Nike in this area.

But it's not all good news. Nike's profits dropped a lot, by 86%, compared to the same time last year. The company also said it expects sales to keep falling in the next quarter. They blamed some of this on their past focus on direct-to-consumer sales and relying too much on fashion trends.

Nike is also dealing with higher costs because of new tariffs. They're moving some of their production out of China to avoid these extra costs. Despite all these challenges, investors seem to believe that Nike can turn things around.

The company's revenue was $11. 1 billion, which is better than expected but still the lowest since 2022. The CEO admitted that these results aren't up to Nike's usual standards. But with new plans in place, there's hope that things will improve.


    # **Nike's Shares Jump Despite Poor Results**

    Nike's shares surged over **10%** after hours, despite reporting some of its **worst results in years**. Investors are optimistic about the company's new strategies.

    ## **Leadership and New Strategies**
    - **Elliott Hill**, Nike's CEO, returned from retirement to lead the company.
    - New focus on **sports products**, particularly **running shoes**, which saw a significant sales increase.
    - This is crucial as other brands have been gaining market share in this area.

    ## **Challenges Ahead**
    - **Profits dropped by 86%** compared to the same period last year.
    - **Sales expected to decline** in the next quarter.
    - Blamed on past focus on **direct-to-consumer sales** and **fashion trends**.
    - **Higher costs** due to new tariffs, leading to production shifts out of China.

    ## **Financial Performance**
    - **Revenue: $11.1 billion**, better than expected but the lowest since **2022**.
    - CEO admitted results are **below Nike's usual standards**.
    - **Hope for improvement** with new strategies in place.

    

Nike's Bumpy Road to Recovery

Leadership and New Strategies

Challenges Ahead

Financial Performance

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