Black Friday online shopping reached a new high. Americans spent $11. 8 billion online. This is a 9. 1% increase from last year. Adobe Analytics shared this data. They track over 1 trillion U. S. retail site visits.

The spending spree did not stop there. Shoppers are expected to spend $5. 5 billion on Saturday. They will spend $5. 9 billion on Sunday. This is up 3. 8% and 5. 4% from last year.

Salesforce, a software firm, reported different numbers. They said Americans spent $18 billion on Black Friday. This is a 3% increase from last year. Luxury apparel and accessories were popular. But, shoppers bought fewer items due to price hikes.

In physical stores, the scene was different. Fewer people were hunting for bargains. Some shoppers were worried about overspending. Inflation, trade policy, and job market uncertainty played a role.

Cyber Monday is expected to be huge. Adobe projects $14. 2 billion in spending. This is a 6. 3% increase from last year. It will likely be the biggest online shopping day of the season.


    # Black Friday Online Shopping Reaches New High

    ## Record-Breaking Spending

    - **Total Online Spending**: $11.8 billion
    - **Increase from Last Year**: 9.1%
    - **Data Source**: Adobe Analytics (tracking over 1 trillion U.S. retail site visits)

    ## Weekend Shopping Spree

    - **Saturday Spending**: $5.5 billion (up 3.8% from last year)
    - **Sunday Spending**: $5.9 billion (up 5.4% from last year)

    ## Salesforce's Report

    - **Total Spending**: $18 billion (up 3% from last year)
    - **Popular Categories**: Luxury apparel and accessories
    - **Trend**: Fewer items purchased due to price hikes

    ## In-Store Shopping

    - **Trend**: Fewer bargain hunters
    - **Concerns**: Overspending, inflation, trade policy, job market uncertainty

    ## Cyber Monday Projections

    - **Expected Spending**: $14.2 billion
    - **Increase from Last Year**: 6.3%
    - **Projection**: Likely the biggest online shopping day of the season

    

Online Shopping on Black Friday Shatters Records

Record-Breaking Spending

Weekend Shopping Spree

Salesforce's Report

In-Store Shopping

Cyber Monday Projections

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