“Oops, Mattel Sends Wicked Doll Buyers to an Adult Site”

Imagine opening a toy box and finding a link to an X-rated site instead of the movie’s official page. Yes, that’s what happened with Mattel’s “Wicked” dolls. The toy maker goofed big time by printing a wrong URL on the packaging. This mistake wasn’t just any error; it led unsuspecting toy buyers straight to a porn site. Social media blew up over the weekend with photos of the screwed-up packaging. The dolls, based on characters from the upcoming “Wicked” movie, were supposed to link to Universal Pictures’ official WickedMovie. com site. Instead, they sent folks to an adults-only site. Mattel admitted their blunder and promised to fix it.

But what does this mean for shoppers who already bought these dolls? Mattel hasn’t said if they’ll pull unsold products from stores. Until then, they’re telling customers to toss or cover the packaging and call customer service for more info. It’s not the first time Mattel has launched a themed doll collection. Earlier this year, they revealed their “Wicked” line with Cynthia Erivo and Ariana Grande. The Broadway musical is being turned into a two-part movie. The first part hits theaters on Nov. 22, with the second set for fall 2025.

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