Parents Say College Payoff Is Real

A recent study from a consulting group that partners with nonprofit schools found that 83 % of parents believe their child’s college education was worth the money spent.

Key Takeaways

• High Satisfaction – A significant portion of parents would choose the same path again, underscoring overall approval.
• Motivations for Sending Kids to College
• Personal Growth – 44 % want their child to become more independent.
• Career Opportunities – 40 % hope for better job prospects.
• Higher Earnings – Only about one‑third mentioned future pay as a driver.

Field-Specific Insights

Implications for Colleges

• Focus on Independence – Programs that foster self‑reliance resonate strongly with parents.
• Skill Development & Career Pathways – Clear connections between coursework and employment can enhance perceived ROI.
• Tailored Messaging – Highlighting these values may boost families’ confidence in investing in higher education.

This survey marks the first time the consulting firm has directly queried parents about college value, offering a fresh perspective on how families assess higher education in today’s economy.