Peacock's New Twist: Mini-Games and Short Videos

Peacock is trying out a couple of new tricks to stay in the game with streaming giants like Netflix and YouTube. They're introducing mini-games and short vertical videos to their app. This month, some users will start seeing these features, while others will have to wait until spring. Peacock is facing a tough crowd. With only 36 million subscribers compared to Netflix's whopping 282. 72 million, they're looking for ways to boost their numbers. Netflix has already launched over 120 games, so Peacock is giving it a shot too.

They're starting with five games: Daily Sort, Daily Swap, Predictions, What The, and Venn. These games are fast-paced and based on popular TV shows and sports. For instance, in the game Venn, players sort items into circles related to shows like "Below Deck. " Alongside games, Peacock is testing short vertical video playlists. These will feature clips from their library, like TV shows, movies, sports, and news. Updated daily and weekly, these clips will be exclusive to the app. Users can tap on a clip to go straight to the show's page. With TikTok's future uncertain and people's attention spans shrinking, these short videos could be a hit. Peacock is following in the footsteps of Tubi, which also introduced short-form videos.

Actions