PENN Entertainment Shakes Up Leadership for a Digital Future

Focus on Digital Services and Customer Connection

PENN Entertainment is making significant changes to its leadership team, aiming to enhance its digital services and customer engagement.

Executive Departures and New Roles

• Todd George and Rich Primus, long-time executives, are leaving the company.
• Rafael Verde, Aaron Rosenthal, and Justin Carter will now oversee the company's physical casinos.
• Jennifer Weissman (Marketing) will collaborate closely with Aaron LaBerge (Technology and Digital Services).
• Aaron LaBerge will also oversee all tech operations to improve efficiency.

Search for a New Digital Chief

PENN is actively searching for a new digital chief to manage its online services, allowing Aaron LaBerge to focus more on technology and innovation.

Cost Savings and Service Improvements

The company states that these changes will help reduce costs and enhance its services.

Company Operations and Loyalty Program

PENN operates across North America, with casinos, racetracks, and online betting services. It boasts a large loyalty program with over 33 million members, offering exclusive rewards and experiences.

Future Plans

PENN will share more details about its savings and improvements in February 2026. The company remains committed to growth and staying ahead in the industry.