Ralph Lauren's Milan Fashion Week: A Mix of Old and New
Ralph Lauren made a big splash at Milan Fashion Week Men’s, showing off designs that appealed to both young and old fans. The event took place at the Palazzo Ralph Lauren, a fancy mansion in the city. This was the brand’s first big show in Milan in over 20 years.
The Show
The show featured two lines:
- Purple, known for high-quality tailoring
- Polo, which has a sportier, preppy vibe
Polo came out first, showing that Ralph Lauren is paying attention to Gen Z. This group loves the brand’s coffee shops (Ralph’s) and its ties to pop culture, like Taylor Swift’s recent engagement photos.
Interestingly, younger shoppers don’t mind that Ralph Lauren was also popular with their parents and grandparents. In fact, it’s now the second most desirable luxury brand for people under 35, according to Kantar.
The Runway
The runway had a mix of styles, from western to Ivy League prep to formal wear. Celebrities like Noah Schnapp, Tony Leung, and Nick Jonas were there, making it one of the most diverse fashion show audiences. The designs included:
- Casual pieces like scarves spilling out of tote bags
- New prints with foliage and ducks
The Brand
Ralph Lauren has been around since the 1960s, starting with ties and growing into a global brand. It’s one of the few brands that hasn’t lost its prestige, even as the fashion industry struggles. In 2025, it made $7.1 billion in revenue.
The Connection
The show was a way for Ralph Lauren to connect with a new generation. It also marked a return to Milan, where the brand first showed in 2002. The event came just before the 2026 Winter Olympics, where Ralph Lauren will outfit Team USA.
The Vision
Ralph Lauren’s show notes talked about his love for timeless style and individuality. This was clear in the diverse designs and the surprise appearance of Tyson Beckford, a ’90s supermodel. Beckford’s look—tuxedo, hiking boots, and a cashmere coat—showed how the brand can appeal to all ages.
