Reebok Jumps into Smart Fitness Gear with New Ring

Reebok has recently stepped into the health tech world. They introduced their first smart ring and teamed up with F45 Training worldwide.

Reebok Smart Ring Features

• Price: $249
• Health Metrics Tracked:
• Activities
• Heart Rate
• Sleep
• Stress
• Body Temperature
• One Score: Overall wellness and readiness indicator
• Connectivity: Reebok Fitness app for data storage

F45 Training Partnership

• F45 coaches will wear Reebok gear
• Special co-branded collection available on Reebok's website
• Tom Dowd, CEO of F45 Training: > "This partnership will enhance workouts globally through gear, technology, and experiences."

Market Competition

Reebok Smart Ring will compete with:

• Oura Ring
• Ultrahuman Ring
• Samsung Galaxy Ring

Testing Results:

• Oura and Ultrahuman Rings have been tested and found lacking in fitness tracking
• Reebok Smart Ring testing pending

Industry Outlook

Fitness and wellness brands are eager to enter the health tech market. Expect more competition in this growing industry.