Refreshing Drink With a Purpose
A new sparkling iced tea has quietly entered Cyprus, aiming to do more than just cool people down.
The beverage comes in 0.33‑liter glass bottles and is offered in peach sugar‑free and lemon varieties, appearing at beach bars, restaurants, and brunch spots around the island.
The Vision Behind the Drink
Creator David Blabolil wanted a drink that mixes refreshment with meaning in a time when love and peace feel especially needed.
Unlike ordinary iced teas, this one has a gentle fizz that feels festive and places it between soft drinks and lifestyle beverages.
Target Audience & Marketing
- Young people who value experiences over brands
- Marketed through Instagram influencers and word‑of‑mouth rather than large advertising budgets
Built‑In Charity Model
- Every bottle sold gives money to a local foundation that helps children with serious illnesses
- Partnership with One Dream One Wish, supporting kids with cancer and leukemia since 1997
- Donation is part of the product itself, not a separate campaign—buyers know their purchase directly benefits families
Launch Timing & Community Support
- Launched during Cyprus’s busy summer season, fitting naturally into outdoor life and beach culture
- Supports youth projects in dance and sports, especially in Nicosia, to connect personally with a younger crowd
The Goal
Blabolil’s goal is for the drink to become part of everyday celebrations and positive energy, not just another item on a shelf.
If people can enjoy a tasty beverage while helping others, the brand believes it has achieved something meaningful.
Success will hinge on whether consumers feel a genuine link between taste, lifestyle, and the charitable mission.
