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Retail Spending Slows, Small Business Confidence Drops

USATuesday, February 10, 2026
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December retail sales remained flat month‑to‑month, a sharp drop from the expected rise after November’s rebound. The decline marks the slowest year‑over‑year growth since September 2024.

  • Key Sector Movements
  • Motor vehicle and clothing purchases fell the most.
  • Building materials and food & beverage spending grew the most.

  • Core Retail Sales
  • Held steady, missing a modest 0.4 % increase analysts had hoped for.

  • GDP Control Group
  • Slipped 0.1 % this month, well below the projected 0.4 % gain.
  • Suggests overall economic activity may be cooling more than previously thought.
  • Adjusted Real Retail Sales
  • Fell year‑over‑year in December, indicating consumers are buying less even when prices are considered.

  • Seasonality & Smoothing
  • Some experts attribute the slowdown to seasonal effects and data smoothing, but questions remain about consumer confidence recovery.

  • Small‑Business Outlook (January)
  • NFIB Optimism Index dipped 0.2 points to 99.3, the first decline in three months.
  • Most of its ten components decreased.

  • Primary Concerns for Small Firms
  • Taxes and labor quality remain top worries, potentially weighing on future spending and hiring decisions.

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