businessconservative
Retail Spending Slows, Small Business Confidence Drops
USATuesday, February 10, 2026
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December retail sales remained flat month‑to‑month, a sharp drop from the expected rise after November’s rebound. The decline marks the slowest year‑over‑year growth since September 2024.
- Key Sector Movements
- Motor vehicle and clothing purchases fell the most.
Building materials and food & beverage spending grew the most.
- Core Retail Sales
Held steady, missing a modest 0.4 % increase analysts had hoped for.
- GDP Control Group
- Slipped 0.1 % this month, well below the projected 0.4 % gain.
- Suggests overall economic activity may be cooling more than previously thought.
- Adjusted Real Retail Sales
Fell year‑over‑year in December, indicating consumers are buying less even when prices are considered.
- Seasonality & Smoothing
Some experts attribute the slowdown to seasonal effects and data smoothing, but questions remain about consumer confidence recovery.
- Small‑Business Outlook (January)
- NFIB Optimism Index dipped 0.2 points to 99.3, the first decline in three months.
Most of its ten components decreased.
- Primary Concerns for Small Firms
- Taxes and labor quality remain top worries, potentially weighing on future spending and hiring decisions.
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