Rivian's Big Move: Custom AI Chips for Self-Driving Cars

Rivian is making significant strides in the self-driving car race. The company has revealed it is developing its own AI chips, a major move that reduces reliance on external technology providers.

Key Highlights

• Custom AI Chips: The new chips are 5 nanometers in size and highly powerful, capable of processing vast amounts of data crucial for autonomous driving.
• Advanced Features: These chips will enable hands-free and eyes-off driving, pushing the boundaries of self-driving technology.
• AI-Powered Voice Assistant: Rivian is introducing a new voice assistant that integrates deeply with the car's systems and supports third-party apps.
• Subscription Model: The company plans to offer these features as a subscription service, potentially opening a new revenue stream amid a slowing EV market.

Challenges and Competition

While Rivian is making impressive progress, it is still playing catch-up with industry leaders like Tesla, who have been refining self-driving technology for years. However, Rivian's latest announcements demonstrate its commitment to advancing autonomous driving.