Roland’s New Home in El Segundo: A Hub for Music Makers
Roland Corporation has just opened a new U.S. headquarters on the 12th floor of a landmark building at 200 North Pacific Coast Highway in El Segundo, California. The new office will host more than 100 U.S.-based employees, bringing together teams from sales, finance, marketing, product management, legal, and other departments in a single location.
Design That Mirrors Creative Workflows
- Open collaborative zones for quick idea exchanges
- Conference rooms equipped for full hybrid meetings
- Private offices named after iconic Roland products (e.g., TR‑808, SP‑404) to inspire staff
- Floor-to-ceiling windows offering views of the Hollywood sign, downtown Los Angeles, and the Pacific Ocean
The space places the team in one of the world’s most vibrant creative communities.
Strategic Location Near LAX
The building’s proximity to Los Angeles International Airport makes it convenient for artists, partners, and collaborators who travel in and out of the city. Roland’s leadership believes that being closer to Los Angeles’ creative culture will help the company stay connected to those who make music.
Expansion Context
Roland’s global headquarters in Hamamatsu, Japan, began full operations earlier this year. The new U.S. location follows that expansion, reinforcing the company’s mission to push the limits of sound and create electronic instruments that enable everyone to enjoy music without restrictions.
Grand Opening Celebration
The grand opening featured a ribbon-cutting ceremony led by top executives, including CEO Manuele Barbini and CFO Bardo Bardelli.
- 70+ employees attended in person
- 120 North American team members joined via a livestream town hall
The event highlighted the excitement of bringing all teams together under one roof and the potential for future growth.
