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Samsung's AI-Powered Showcase: A Mix of Futuristic and Familiar

Las Vegas, USAMonday, January 5, 2026
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Samsung's CES 2026 event showcased a blend of cutting-edge and previously seen technology, with a strong focus on AI-driven products. The spotlight was on new TVs, speakers, and projectors, each designed to push the boundaries of smart home technology.

The Micro RGB TV Line Expands

  • 130-inch Micro RGB TV: A conceptual marvel that stole the show, though its practicality remains uncertain.
  • New sizes (55" to 115"): More affordable than last year’s $30,000 model, promising unmatched color accuracy.

Music Studio Speakers: Sleek Design, Immersive Sound

Samsung introduced Music Studio speakers, combining aesthetic appeal with powerful audio performance.

Freestyle+ Projector: Smarter and Brighter

  • Smaller, brighter, and more adaptable than previous models.
  • Designed to seamlessly integrate into different environments.

HW-QS90H Soundbar: All-in-One Audio Powerhouse

A discreet but powerful soundbar system with deep bass and AI-enhanced audio.

AI Integration: The Future of Smart Homes

Samsung emphasized AI-driven features, from noise-canceling technology to AI-powered laundry systems. However, the event felt more like a refinement of existing tech rather than a revolutionary breakthrough.

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