Sandwich Sensation Set to Conquer Europe

Popular American sub chain makes a big move across the pond

Major Expansion into the U.K. and Ireland

Jersey Mike's, a beloved American sub chain, is setting its sights on Europe. The brand is planning to open 400 new stores in the U.K. and Ireland this year, marking its first major expansion into the European market. This ambitious move is being led by the company's founder, Peter Cancro, through his company, JM Submarines UK LTD.

Acquisition and Global Ambitions

The decision to go international comes on the heels of Jersey Mike's being acquired by Blackstone for a reported $8 billion in late 2024. The company's CEO, Charlie Morrison, is confident that the brand's focus on quality and freshness will appeal to global consumers. He points to the brand's 20 consecutive years of positive same-store sales growth in the U.S. as a strong indicator of its potential for success overseas.

Experience in International Expansion

Morrison brings a wealth of experience in international expansion, having previously served as CEO at Wingstop, where he led the brand's successful push into global markets. He plans to stay true to Jersey Mike's roots, offering the same deli-style subs that have made the brand popular in the U.S. However, he acknowledges that there may be some adjustments to toppings or sauces to cater to local tastes.

Founder's Vision for Europe

Cancro, who founded Jersey Mike's in 1975, sees Europe as a promising market for the brand. Despite the competition, he believes there is a significant opportunity for growth. The company is confident that its focus on quality and value will help it stand out in the European market.

Optimism for the Future

While the U.S. consumer is becoming more value-conscious, Jersey Mike's believes that its craveable products will continue to resonate with diners. The brand is optimistic about its future, both at home and abroad.