Saudi Arabia's Hollywood Makeover
Saudi Arabia's sovereign wealth fund has been making significant moves in Hollywood, including a recent takeover bid for Warner Bros. Discovery and interest in acquiring Electronic Arts, a major gaming company. These deals highlight a shift in Hollywood's perception of the kingdom, which was once seen as a pariah due to its human rights record.
A Struggling Hollywood and Saudi Investment
The entertainment industry has faced challenges such as the pandemic, strikes, and streaming changes, making Saudi Arabia's vast resources an attractive solution. The kingdom is also working to improve its global image and diversify its economy, investing heavily in entertainment and sports.
Celebrities and Controversy
Many celebrities now attend events in Saudi Arabia, praising its efforts to support the arts. However, some actors and publicists refuse to engage with the country due to its human rights abuses. For many, financial incentives outweigh moral concerns.
Vision 2030 and Hollywood Dreams
Saudi Arabia's push into Hollywood began in 2016 with Vision 2030, a plan to modernize the country and reduce its dependence on oil. Entertainment plays a key role in this vision, with billions invested in cinemas, concerts, and sports.
U.S. Administration's Role
The current U.S. administration's embrace of Saudi Crown Prince Mohammed bin Salman has further facilitated Hollywood's re-engagement with the kingdom. This acceptance raises questions about the balance between business and human rights.