Sey’s Bold Pitch: Wanting a WNBA Star to Jump Ship From Adidas

Sey, the founder of an up‑and‑coming women’s sportswear line, has been on a relentless pursuit of a top WNBA player for months.
It all began when the brand’s viral “Dear Nike” video—challenging major brands to defend women’s sports—caught the athlete’s eye. The player liked the clip and later sent Sey a private message, but it slipped into an ignored folder.

Sey’s Goal
“We’re not offering the most money, we’re offering the best partnership.”

The player is currently signed with Adidas, which plans to drop a new shoe featuring her name next week. Sey says she would do “anything” to get the athlete to leave Adidas for her own company, calling Adidas “not a brand that supports women.” She cites past controversies over Adidas’ Pride campaign and its stance on transgender athletes to back her claim.

What Sey Offers

• Top Billing: The athlete would headline all campaigns.
• Full Support: From marketing to product development, Sey promises a partnership that goes beyond cash.
• Signature Line: A collection centered on the player’s iconic pointing pose, aiming to rival Michael Jordan’s Jumpman in cultural impact.

The Player’s Rising Profile

• Joined her team in 2025, quickly gaining popularity with a viral on‑court moment and outspoken personality.
• Appeared as a ring girl at a UFC event, showcasing crossover appeal beyond basketball.

The Debate

While the player’s recent comments about protecting women’s sports have sparked debate, her team says they respect her individual views. Sey hopes that by offering a unique platform and unwavering backing, she can persuade the athlete to switch brands.