Shannon Olivas Takes Charge of Tubi’s Global Voice

Shannon Olivas has stepped into a new role as the lead for all of Tubi’s communication efforts, covering consumer messaging, advertising partnerships, product launches, entertainment promotion, and corporate outreach. She reports directly to the chief marketing officer and will sit on the top marketing team, offering guidance to the CEO and other executives.

A Track Record of Transformation

Before joining Tubi, Olivas ran her own consulting firm where she helped companies rethink their messaging and drive business change. She also managed corporate communications at Cue Health, guiding the firm through its public offering and expansion into direct‑to‑consumer services. Earlier in her career, she held senior roles at:

• The Wonderful Company
• Netflix
• Skydance Media
• The Honest Company
• DreamWorks Animation

Why She’s a Perfect Fit

The new chief of communications says Olivas brings a unique blend of studio‑level experience and a knack for building brand stories that connect. She has a proven history of shaping large brands and telling narratives that resonate with wide audiences, making her a strong fit for Tubi’s global growth plans.

Looking Ahead

Olivas is excited to join the team, noting that Tubi’s recent expansion has revealed deeper insights into what viewers enjoy. She looks forward to crafting bold stories that highlight the platform’s content, creators, and culture—setting it apart from other entertainment options.