Shohei Ohtani Takes Center Stage in Beats' Bold New Campaign

Beats, known for its collaborations with iconic figures, has joined forces with baseball superstar Shohei Ohtani for its latest ad campaign. Partnering with photographer Daniel Sannwald, the brand has created a series of striking images featuring Ohtani towering over Los Angeles landmarks, adorned in the latest Beats gear.

A Larger-Than-Life Figure

The campaign portrays Ohtani as a larger-than-life figure, embodying strength and ambition. The choice to feature Ohtani is strategic. Beats, a brand rooted in LA, celebrates sports, music, and entertainment. Ohtani, with his impressive track record, aligns perfectly with this ethos.

The Gear

The campaign showcases Ohtani wearing the Beats Studio Pro, Powerbeats Pro 2, and Powerbeats Fit. It's a visual narrative that weaves together sport, culture, and the spirit of LA.

A Love Letter to LA

At the core of the campaign, Ohtani expresses his affection for the city and the brand. He describes LA as a hub of energy, culture, and ambition. Wearing Beats and seeing himself rise above the skyline symbolizes his deep connection with the city and its fans. It's a powerful message that resonates with many.

A Journey of Achievement

Ohtani's accomplishments are nothing short of remarkable. He has won four Major League Baseball MVP awards, two with the Los Angeles Angels and two with the Los Angeles Dodgers. His journey is a testament to hard work, dedication, and boldness. This campaign captures that spirit, making it more than just an ad—it's a celebration of ambition and success.