SimpliSafe Changes Hands: New Leadership for a Growing Security Giant

In a significant shift, SimpliSafe, a major player in the smart-home security market, has a new owner and a fresh leadership team.

New Ownership and Leadership

• New Owner: Private equity firm GTCR has completed its acquisition of SimpliSafe from Hellman & Friedman.
• New CEO: Hilary Schneider replaces Christian Cerda.
• New President: Ty Shay joins the team.

Both Schneider and Shay bring extensive experience in growing consumer brands, having previously worked together at LifeLock and Shutterfly.

Company Overview

• Employees: Around 1,200, including nearly 600 in Boston.
• Market Position: The third-largest residential security provider in the United States.

Despite their California home bases, Schneider and Shay plan to be active in Boston and Richmond, Virginia, where SimpliSafe has offices.

Founder's Perspective

Chad Laurans, SimpliSafe's founder and board chairman, praised Cerda's foundation and expressed enthusiasm for the new leadership's expertise.

Future Outlook

The transition comes as SimpliSafe is expanding its reach and services. The company's focus on innovation and customer satisfaction has driven its growth, and the new leadership aims to continue this trajectory.

Schneider's LinkedIn post highlighted the company's clear purpose and the passion of its employees, setting the stage for an exciting future.