technologyneutral

Smart Money Moves: Intuit and OpenAI Team Up for a Big AI Boost

Mountain View, California, USAWednesday, November 19, 2025
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A Partnership Worth Over $100 Million

Intuit and OpenAI have announced a major partnership that will bring Intuit's financial tools to ChatGPT. This deal is worth over $100 million for OpenAI and aims to make Intuit's services more accessible to a wider audience.

Key Products Integrated with ChatGPT

  • TurboTax
  • QuickBooks
  • Credit Karma
  • Mailchimp

Users will now be able to ask ChatGPT for assistance with tasks such as:

  • Estimating tax refunds
  • Managing business finances

The chatbot will guide users through these tasks without accessing their financial data.

A Big Win for OpenAI

This partnership is a significant opportunity for OpenAI to monetize its AI services. Currently, only a small number of ChatGPT users pay for the service. This deal could help change that.

Intuit's CEO on the Future of AI

Sasan Goodarzi, Intuit's CEO, is optimistic about the future of AI. He believes it will drive more innovation than electricity and the internet combined. However, he cautions that the pace of adoption might be slower than expected.

OpenAI's Growing Partnerships

This isn't OpenAI's first major partnership. They have also teamed up with:

  • PayPal
  • Shopify
  • Walmart

These deals highlight the increasing integration of AI into everyday services.

A Win-Win Situation

The partnership benefits both companies:

  • Intuit gains access to more customers and improved services.
  • OpenAI secures a new revenue stream and more users for ChatGPT.

It's a smart move in the evolving world of AI and finance.

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