Smartphone Price Hikes: Xiaomi, Samsung, and Apple Raise the Bar

The smartphone market is experiencing a notable shift, with major players like Xiaomi, Samsung, and potentially Apple planning to increase prices for their upcoming flagship models. The primary driver behind this trend is the rising cost of DRAM chips, which are essential for smartphones, especially with the growing integration of AI features.

Xiaomi's Price Increase

Xiaomi has announced a 10% price increase for its upcoming Xiaomi 17 Ultra. The new flagship phone will launch in China at 6,999 yuan (approximately $996), a significant jump from the Xiaomi 15 Ultra's starting price of 6,499 yuan. Globally, the price will be even higher.

This price hike was hinted at earlier by Lu Weibing, the president of Xiaomi Group, who mentioned that securing memory chip supplies for 2026 would come at a cost. It appears that this cost is now being passed on to consumers.

Samsung's Price Adjustments

Samsung has also decided to raise prices by around 10% for its upcoming phones. This includes the Galaxy S26 series and the foldable phones, Z Fold 8 and Z Flip 8. The company is likely responding to the same market conditions affecting Xiaomi.

Apple's Potential Price Hike

Apple might also increase prices, although the company has not confirmed anything yet. The question remains: Will consumers be willing to pay more for these smartphones?

With technology advancing rapidly, people might have to get used to paying higher prices for the latest gadgets.