Smoothie Shop Brings Health and Hope to Fairfax City
Fairfax City, USASaturday, February 15, 2025
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Fairfax City Mall is buzzing with excitement as a new smoothie shop has opened its doors. This isn't just any smoothie shop, though. South Block is on a mission to make Fairfax City a healthier place, one smoothie at a time. The shop specializes in delicious and nutritious smoothies, açaí bowls, and juices.
The grand opening was a big deal, with a ribbon-cutting ceremony attended by local business leaders and Mayor Catherine Read. The mayor was thrilled to see a unique business like South Block joining the community. She praised the shop's commitment to health and local ownership. Chris Bruno, CEO of Fairfax City Economic Development, and Jennifer Rose from the Central Fairfax Chamber of Commerce were also there to welcome the new business.
South Block isn't just about selling smoothies. The shop's owner, Amir Mostafavi, has a bigger vision. He wants to make people feel great through excellent customer service and community involvement. Mostafavi opened his first South Block in Clarendon back in 2011. He lives in the nearby Wakefield Forest community and has two daughters who attend Woodson High School.
Mostafavi's commitment to the community is evident in how he's honoring the memory of Woodson High School students Cory Haynos and Eddie Zhou. The boys, along with their parents, were tragically killed in a plane collision near Ronald Reagan Washington National Airport. Mostafavi's daughters also attend Woodson High School. The tragedy hit close to home, and he wanted to do something to help.
South Block is donating all its proceeds from the opening day to support the families of the victims. Mostafavi is also matching every dollar raised. A GoFundMe campaign was launched to help Cory Haynos' sister, a nursing student, complete her education. Another campaign aims to support Eddie Zhou's aging grandparents. The community has been generous, with the campaigns receiving thousands of donations.
Mostafavi's dedication to his community and his mission to make people feel awesome is inspiring. He's not just selling smoothies; he's building a healthier, more connected community. South Block is more than a smoothie shop—it's a symbol of hope and unity in Fairfax City.