SMU's New Plan to Boost Athlete Earnings and School Revenue

SMU is taking a significant step to enhance its athletic program and generate more revenue. The university has introduced a new initiative called Mustang Partners, a dedicated team focused on securing lucrative deals, sponsorships, and special events.

A Growing Trend in College Sports

Similar programs have been successful at other universities, including Clemson, Kentucky, and Michigan State. SMU is partnering with Learfield, a leading company in collegiate sports marketing, to implement this strategy. Mustang Partners will oversee sponsorships, ticket sales, and trademark licensing.

Building on Success

SMU has already seen impressive financial growth. Last year, the university achieved record-breaking donations and sold an unprecedented number of football season tickets. This new initiative is part of their broader strategy to continue expanding.

Enhancing Venues and Experiences

Mustang Partners will also focus on improving SMU’s venues by introducing premium seating areas and other high-value experiences. The university conducted a study to determine the best upgrades for their facilities.

Expanding Beyond Sports

In addition to sports-related revenue, the team will book concerts, special events, and corporate rentals. Brian Ullmann will lead the initiative, supported by a large team of professionals.

A Bold Move for the Future

This initiative demonstrates SMU’s commitment to innovation in college athletics. By exploring new revenue streams, the university aims to stay competitive and continue thriving in the world of sports.