South Texas Style: A New Way to Experience Ranch Life

H. Yturria Ranch Mercantile is a new luxury lifestyle brand inspired by the ranch's 167-year history and its 14,000 acres in Raymondville, Texas. The brand offers a range of products, including apparel, accessories, and home décor, all made in Texas.

Debut Collection Now Available

The brand's debut collection is now available online and will hit stores starting December 13. It features a mix of Western and modern styles, with a focus on quality and comfort. The collection includes clothing, home goods, and custom pieces inspired by the Yturria family's legacy.

A Legacy of Conservation

The ranch has a long history of wildlife management and sustainable conservation. The Mercantile reflects this commitment, offering practical and beautifully crafted goods for everyday wear and adventure. The brand's products are made with intentional craftsmanship, timeless materials, and modern comfort.

Founded by a Sixth-Generation Yturria

Quita Wittenbach, a sixth-generation member of the Yturria family, founded the brand after realizing the lack of quality ranch-lifestyle apparel. She is excited to fill this gap in the market and offer fashionable ranch and hunting goods for both women and men.

Free Shipping on Orders Over $300

The brand offers free shipping on orders over $300, making it easier for customers to explore the full range of products. The brand's products are designed to connect customers with the ranch's storied past and carry its tradition forward.