Sparkle and Style: Daniel Diamond Teams Up with CAA
Daniel Diamond, the brand known for its shiny cowboy hats and fringe jackets, has just partnered with CAA. This isn't just any fashion brand—it's a Nashville-based company run by celebrity stylists Daniel Musto and Lani Lupton. They're aiming to elevate their presence in media and entertainment with CAA's help.
A Star-Studded Rise
The brand has already made waves with its unique style, catching the attention of big stars like Beyoncé, Shania Twain, and Dolly Parton. These celebrities have been spotted wearing Daniel Diamond at concerts and in music videos, boosting the brand's visibility.
From Festival Beginnings to Fashion Staples
Daniel Diamond started small at the Stagecoach Festival in 2019. Musto and Lupton began by upcycling vintage Levi’s, Wrangler, and Harley Davidson jackets, adding hand-applied rhinestone fringes. The designs quickly gained popularity among festivalgoers and artists, leading to rapid growth.
Today, the brand offers a wide range of products, including:
- Fringed jackets and vests
- Cowboy hats
- Scarves and necklaces
They even have a retail store at Nashville International Airport and plan to open another in the Wedgewood-Houston neighborhood.
Expanding Reach Through Digital and Retail
Daniel Diamond is also focusing on boosting sales through platforms like:
- TikTok
- WhatNot
- Amazon
They've collaborated with Toyota to add rhinestones to a Tundra pickup for the Super Bowl and Stagecoach Festival. Additionally, their rhinestone boots and jacket collections are available at major retailers like:
- Neiman Marcus
- Anthropologie
- Boot Barn
- Nordstrom
- The Four Seasons
- LoveShackFancy
A Bright Future with CAA
This partnership with CAA marks a major milestone for Daniel Diamond. It's not just about selling clothes—it's about creating content, licensing deals, and partnerships that will propel the brand to new heights. With CAA's support, Daniel Diamond is ready to shine even brighter in the worlds of fashion and entertainment.
