Stranger Things Finale Gives Theaters a Boost

Theaters received an unexpected surge when the "Stranger Things" finale premiered on screens. The event generated approximately $25 million, providing a much-needed boost for movie theaters struggling to attract audiences.

The show aired on Netflix and in around 600 theaters on New Year's Eve, with additional showings on New Year's Day.

A Unique Ticketing Approach

Fans couldn't purchase tickets directly. Instead, they had to buy food and drink vouchers:

• AMC and Cinemark charged $20 for these vouchers.
• Regal Cinemas opted for $11, a nod to the show's main character, Eleven.

AMC's Dominance

AMC, the world's largest theater chain, showed the finale in 231 of its theaters—a third of all theaters that played it. Over two days, more than 753,000 people watched it at AMC theaters, generating over $15 million.

A Rare Bright Spot

This event marked a rare high point for theaters. In 2025, box office revenue in the U.S. and Canada is projected to reach $8.87 billion, a slight improvement from 2024 and just 20% higher than pre-pandemic levels.

High Demand and Packed Theaters

Excitement was palpable. AMC's CEO tweeted about the event, asking how many tickets would be sold. Theaters were packed, with many sold-out showings but still some seats available.

A Positive Sign for Theaters

This event demonstrates how popular shows can bring audiences back to theaters, offering a promising outlook for the future of movie-watching experiences.