The UFC champion, Sean Strickland, has taken aim at the beer brand Bud Light after reports that it may have dropped fighter Dustin Poirier from its sponsorship lineup. Strickland posted a video holding a Bud Light bottle, saying he had talked to Poirier and that the brand’s decision hurt him. He criticized Bud Light for spending billions on advertising, claiming it creates an addictive drink that can harm people in tough moments. Strickland called the move “un‑American” and urged the company to stand by Poirier, who faced backlash after an arrest at an Atlanta airport. Poirier’s own comments hint that a major sponsor may have ended its partnership following the incident, though he did not name the company. The situation echoes past cases where fighters like Conor McGregor and Jon Jones lost deals after controversies. Strickland believes Poirier deserves support rather than punishment, and he hopes Bud Light will choose the right path.


# UFC Champion Calls Out Bud Light After Poirier Sponsorship Drop

**Sean Strickland**, the reigning UFC champion, has taken aim at the beer brand **Bud Light** following reports that it may have dropped fighter **Dustin Poirier** from its sponsorship lineup.

> *“I had a conversation with Poirier, and this brand’s decision has hurt him,”* Strickland said in a video holding a Bud Light bottle.

Strickland criticized the brand for its massive advertising spend, claiming it creates an “addictive drink that can harm people in tough moments.” He called the move **“un‑American”** and urged Bud Light to stand by Poirier, who faced backlash after an arrest at an Atlanta airport.

The incident echoes past cases where fighters such as **Conor McGregor** and **Jon Jones** lost deals after controversies. Strickland believes Poirier deserves support rather than punishment, hoping Bud Light will choose the right path.



Strickland Fires Bud Light Over Poirier Exit

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